Digital Marketing Manager

Position: Digital Marketing Manager
Location: Newport Beach, California
Duration: Full-time

Responsibilities:

• Manage Marketing Team
• Manage the Marketing Budget and Google PPC / Paid Campaigns / Organic Lead gen / SEO / Website / Branding

Job Description:

• MUST have experience with inbound lead generation & managing a team.
• Implement digital marketing with ownership over channel spend and strategy
• Proven leadership with running (leading) a team to build, optimize, and scale digital marketing campaigns to meet any, and all marketing needs and initiatives (e.g., brand awareness, user generation, app installs, revenue optimization)
• Strong ability to multitask and stay current with Industry trends and articulate a strong and informed view on digital media channels
• Leverage relationships with platform partners (Google and Facebook, etc.) to rapidly identify, evaluate and deploy platform-specific best practices and pilot products to the company accounts
• Use transaction-level data to increase optimization of our digital marketing spend
• Manage performance metrics, budget tracking, and reporting across all digital marketing channels
• Work cross-functionally with the marketing and design leadership team to build our brand
• Strong understanding and experience in graphic design.
• Experience and understanding of SEO with proven success
• Strong brand creativity and understanding of mental health and substance industry
• Strong production background
• Strong content writing experience
• Ability and understanding how to manage off-site digital marketing team to perform results

Education and Experience Required:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business or equivalent experience.
• 3 + years’ experience in generating inbound leads both paid and organic
• 3 + years’ experience in managing off-site team & delivering results
• 3 + years’ experience with content management systems
• 3 + years’ experience with HubSpot or other marketing automation software
• 3 + years’ experience with popular social media platforms
• 3 + years’ experience with Google Analytics or another analytics platform