Digital Resources Specialist

Job Description:

We are seeking a talented and dynamic Digital Resources Specialist to join our team. The ideal candidate is passionate about creating visually appealing content and possesses expertise in utilizing various digital tools, including Canva, for designing engaging infographics and social media posts. The candidate should be well-versed in managing and optimizing social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and TikTok. Additionally, the candidate must have excellent communication skills for responding to LinkedIn messages and fostering engagement within the online community.

Responsibilities:

Content Creation:

• Utilize Canva and other design tools to create visually appealing and on-brand infographics and social media posts.
• Collaborate with marketing and communication teams to develop creative assets that align with the brand’s messaging and goals.

Social Media Management:

• Plan, schedule, and post content on various social media platforms, including Facebook, LinkedIn, Instagram, Twitter, and TikTok.
• Implement strategies to increase engagement, reach, and followers across all social media channels.
• Monitor and analyze social media performance metrics, adjusting strategies as needed for optimal results.

Tagging and Post Optimization:

• Implement effective tagging strategies to enhance content visibility and discoverability.
• Optimize social media posts for maximum reach and engagement through the use of relevant hashtags, keywords, and other optimization techniques.

LinkedIn Messages Response:

• Manage and respond to messages on LinkedIn in a timely and professional manner.
• Build and maintain relationships with connections through personalized and engaging communication.

Community Engagement:

• Foster a sense of community and engagement on social media platforms.
• Respond to comments, mentions, and direct messages to maintain a positive and interactive online presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• Proven experience in creating compelling visual content using tools like Canva.
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Strong understanding of content optimization for various social media channels.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Detail-oriented with a creative mindset.

Preferred Skills:

• Familiarity with social media advertising and analytics tools.
• Experience in using scheduling tools for social media posts.
• Knowledge of current trends in graphic design and social media marketing.
• If you are a creative and motivated individual with a passion for digital content creation and social media management, we invite you to apply and contribute to our dynamic team.