VP of Sales and Marketing – Santa Ana, CA

Position: VP of Sales and Marketing

Location: Santa Ana, CA

Job Description:

We are looking for a VP in Sales and Marketing with a competitive drive and internal ambition who thinks strategically and creatively to help us grow. You’ve established yourself as an inspirational leader, skillful closer, and revenue builder. You’ll be hiring, training, overseeing sales and marketing staff, and ensuring sales goals are achieved. You are a driven and enthusiastic sales leader, people manager, mentor, and team builder. You thrive in entrepreneurial team-oriented environments, can operate on both the tactical and strategic levels, and prefer to work with a collaborative approach. You prefer to be in a position that impacts the organization’s direction and feel you are at your best when helping to drive towards success.

Job Duties:

• Develop, lead, and mentor high-performing sales and marketing teams, fostering a culture of performance, accountability, and collaboration.
• Develop and deliver the marketing and sales plans/strategies/budget aligned with the corporate goals of the company.
• Implement digital marketing with ownership over channel spend and strategy
• Proven leadership by running (leading) a team to build, optimize, and scale digital marketing campaigns to meet any, and all marketing needs and initiatives (e.g., brand awareness, user generation, revenue optimization)
• Manage performance metrics, budget tracking, and reporting across all digital marketing channels
• Build and execute a digital marketing plan.
• Setup PPC ad campaign and monitor the efficiency
• Focus on ROI
• Working with senior management team to deliver long-term strategies to expand commercial potential.
• Stay abreast of industry trends and competitor activities, using this information to inform strategy adjustments and stay ahead in the market.
• Conducting regular business reviews and follow-up on marketing and sales activity
• Developing and executing plans that profitably increase sales volume, distribution, and market share
• Tracking KPIs and taking action to improve performance

Qualifications & Experience

• Educated to MBA or degree level, equivalent level of experience.
• 10 + years of senior sales and marketing leadership experience and success, with demonstrable results.
• Background in the FMCG environment, Modern Trade/ Personal Care would be preferred.
• Extensive experience in digital marketing and PPC Ad campaign
• Execution of brand building and development in new markets.
• Team leadership and development.
• Proven commercial strategist.
• Strong knowledge and application of digital marketing, social media platforms, and advertising techniques.
• Proven track record in growing a team, while sustaining impressive revenue growth
• Ability to create cross-functional go-to-market strategies